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Research papers

Meeting the multi-national companies' demands for global advertising research tools

The outcome of the association between McCollum/Spielman and GfK has been a great delight. In addition to-giving us the opportunity to visit Jutland in the dead of winter nd Duseeldorf in the midst of a major snow storm, it has proved a stimulating...

Catalogue: ESOMAR/JMA/ARF Conference 1988: Innovation In Marketing, Advertising And Research
Authors: Harold M. Spielman, Hans Heyder
Company: GfK
June 15, 1988
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Citation

Spielman and Heyder (1988a, June 15). Meeting the multi-national companies' demands for global advertising research tools. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/meeting-the-multi-national-companies-demands-for-global-advertising-research-tools


Research papers

INF*ACT workstation

INF*ACT Workstation enables the marketing professional to be more productive and effective in analysing and presenting data. In order to achieve this, INF*ACT Workstation brings together all the key marketing analysis tools and makes the interface...

Catalogue: Seminar 1988: The Impact Of New User-Oriented Computer Facilities On Market Research
Author: Thomas R. Ottinger
Company: Nielsen
June 15, 1988
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Citation

Ottinger, T. R. (1988a, June 15). INF*ACT workstation. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/inf-act-workstation


Research papers

Moving forward with innovative research technology

In this paper, the authors take as their theme the growth of new product development research technology, and in particular simulated test market modeling in the U.S.A. Emphasis is not placed on the various models themselves but on the uses and...

Catalogue: ESOMAR/JMA/ARF Conference 1988: Innovation In Marketing, Advertising And Research
Authors: David Pring, Robert J. Burgess
June 15, 1988
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Citation

Pring and Burgess (1988a, June 15). Moving forward with innovative research technology. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/moving-forward-with-innovative-research-technology


Research papers

Analysing panel data with the help of a PC-express application

After six months of development GfK launched a product based on the software package pcExpress with full integration of its GfK-experiences concerning data structure and reliability in operation. Above all the language EXPRESS, which is very closely...

Catalogue: Seminar 1988: The Impact Of New User-Oriented Computer Facilities On Market Research
Author: Rainer Ostermeyer
Company: GfK
June 15, 1988
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Citation

Ostermeyer, R. (1988a, June 15). Analysing panel data with the help of a PC-express application. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/analysing-panel-data-with-the-help-of-a-pc-express-application


Research papers

Testing marketing action with scanning data

The constantly developing equipment of outlets in electronic check-outs offers new possibilities of responses to manufacturers' information needs. In fact, the installation of test zone like the SECODIP SCANNEL proves, at the same time, the dynamism...

Catalogue: Seminar 1988: New Methodologies In Test Marketing
Authors: Denis Bied-Charreton, Isabelle Le Roy
June 15, 1988
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Citation

Bied-Charreton and Le Roy (1988a, June 15). Testing marketing action with scanning data. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/testing-marketing-action-with-scanning-data


Research papers

PC inf+act

Inf*Act is a marketing information system launched by Nielsen 14 years ago. It moved into Europe in 1980 and it is now used by 150 companies throughout Europe. It was introduced in a specific user and data environment and has offered access and...

Catalogue: Seminar 1987: M.M.I.S- Useful For The User
Author: Thomas R. Ottinger
Company: Nielsen
June 15, 1987
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Citation

Ottinger, T. R. (1987a, June 15). PC inf+act. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/pc-inf-act


Research papers

A new tool for concept testing in services

Concept testing in the field of services is not yet fully developed. That is why SOFRES and the BUY © TEST network all over the world propose a new tool: the CHOICE © Test. CHOICE © is basically a quantitative method but brings also many...

Catalogue: Seminar 1987: Strategies For Service Management
Authors: Dominique Saint-Paul, Michéle Monin-Poucin
Company: KANTAR TNS Malaysia
June 15, 1987
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Citation

Saint-Paul and Monin-Poucin (1987a, June 15). A new tool for concept testing in services. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/a-new-tool-for-concept-testing-in-services


Research papers

Consumer satisfaction as a marketing decision making tool for public transportation (French)

The RATP, a public service and autonomous enterprise, has always been concerned with "customer satisfaction". A consensus of usage has been created around this term by the RATP and the authorities to which it is responsible: who would not want to...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Authors: Michel Barjanski, Yves Evrard
Company: KANTAR TNS Malaysia
June 15, 1986
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Citation

Barjanski and Evrard (1986a, June 15). Consumer satisfaction as a marketing decision making tool for public transportation (French). ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/consumer-satisfaction-as-a-marketing-decision-making-tool-for-public-transportation-french-


Research papers

Consumer satisfaction as a marketing decision making tool for public transportation

The RATP, a public service and autonomous enterprise, has always been concerned with "customer satisfaction". A consensus of usage has been created around this term by the RATP and the authorities to which it is responsible: who would not want to...

Catalogue: ESOMAR Congress 1986: Anticipation And Decision Making
Authors: Michel Barjanski, Yves Evrard
Company: KANTAR TNS Malaysia
June 15, 1986
×

Citation

Barjanski and Evrard (1986a, June 15). Consumer satisfaction as a marketing decision making tool for public transportation. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/consumer-satisfaction-as-a-marketing-decision-making-tool-for-public-transportation